WhatsApp , one of the most popular messaging applications in the world, offers two options for using it on your computer: WhatsApp Web and WhatsApp Desktop .

These alternatives are ideal for facilitating communication during work or even for those who like to browse or play games while chatting. If you still don’t know about these solutions or you’re tired of depending on your cell phone all the time, check out this guide to learn how to use WhatsApp on PC.

Options for using WhatsApp on PC

Check out how to do it below:

1. WhatsApp Web: Access web.whatsapp.com directly from your browser (Chrome, Microsoft Edge, Firefox or Safari). Or download the desktop app from whatsapp.com/download and click “Download for Windows or Mac” to get the app.
2. Open WhatsApp on your mobile phone and tap the menu icon (three dots or lines) in the top right corner.
3. Select the “WhatsApp Web” or “WhatsApp Desktop” option depending on the version you are using.
4. Tap ” Scan QR Code ” and point your phone’s camera at the QR code displayed on your computer screen.
5. Wait until the QR code is scanned and authentication is complete.
6. You are now connected to WhatsApp on your PC.

How WhatsApp Web and Desktop works

It is important to note that both WhatsApp Web and WhatsApp Desktop depend on the cell phone being connected to the internet.

Unlike applications like Telegram, which store images in the cloud and synchronize with devices linked to the account, WhatsApp stores messages on the phone and mirrors them on WhatsApp Web or Desktop.

In this way, for both applications to work correctly, your cell phone must be connected to the internet, regardless of whether it is on the same Wi-Fi network as your computer or not.

However, WhatsApp is testing, in a beta version, the login feature on multiple devices, which will allow you to use WhatsApp Web or Desktop without the need for your cell phone to be connected. Stay tuned for app updates to learn more about this new feature.

The post How to Use WhatsApp Web appeared first on Tech Today Info.

At the same time, you’ve probably noticed just how competitive things can be. Many brands struggle to stand out. It’s important to always be on the lookout for new ways to boost engagement. That brings us to the topic of filters.

Do Instagram filters add any value when it comes to engagement? They do, but it’s important to follow some best practices to get the results you want.

First: What Do Filters Do to Increase Engagement?

Instagram filters can increase the number of comments and shares your posts receive. Specifically, research published by Yahoo Labs shows that Instagram posts with filters are 45% more likely to receive comments. When used correctly, filters can make images more attractive and engaging. 

If you are trying to draw attention to your products, Instagram filters can enhance image quality and add clarity to your product pictures. There are also AR filters that allow your followers to interact with your posts like never before.

Instagram Filter Best Practices

Filters are a powerful engagement tool. Unfortunately, like any other tool, they can be misused. This misuse can cause your Instagram video marketing and other strategies to fall flat. These tips will help you get better results:

Choose Filters that Fit Your Branding

There are plenty of fun, engaging, and popular filters available for your Instagram pictures and videos. Be selective when you choose which ones you will use on your Instagram posts.

Don’t select filters simply because they are popular or they have gotten good results for other brands. The filters you choose should make sense within the context of your brand identity. 

For example, if your visual branding tends to be bright and colorful, the filters you use should work with that. You wouldn’t want to select a filter that gives your images a gray or antique look.

Don’t Avoid Filters Because You Aren’t Getting Viral Results

You can use Instagram filters for free. So any positive results you get equal a good ROI. There’s no need to avoid using filters simply because they aren’t causing your posts to go viral. Instead, think of filters as a way of nudging your engagement numbers in a positive direction.

Excessive Use of Filters Can Raise Suspicion

Social media users have a contradictory relationship with filters. On the one hand, they absolutely engage more with posts that use filters. Users enjoy AR filters and seeing the results of placing them on their own posts, as well as viewing filtered posts from brands.

At the same time, people often see filters as inauthentic. In fact, more than 287 million Instagram posts use the #nofilter tag. However, 11% of the posts that use this tag are actually using at least one filter.

So don’t overuse filters or layer too many in a single post. Absolutely don’t use filters in a way that misrepresents the product you are trying to showcase.

Filters Won’t Reverse Terrible Production Values

If used correctly, filters can enhance the more attractive elements of your posts. They can make images and videos more attractive, add cool engagement elements, and cover up some minor flaws that come from slight imperfections in photography and videography. 

You can even use them to highlight features you think your audience will find appealing.

Just make sure you understand that filters can only do so much. In some cases, rather than using a filter to cover or attempt to repair poor production values, it’s best just to start over with a better image or video.

Consistency Helps

Instinctively, it may seem as though using a variety of filters is the best approach. You might think that would be more likely to attract engagement and make your posts more interesting to your followers. However, in many cases, that simply isn’t true.

About 60% of the top brands on Instagram use the same filter across all images. This uniformity is maintained because the effects created by filters can truly become a part of your brand’s visual identity.

Research the Filters You Plan on Using

There are several filters to choose from for your Instagram posts and even more for your stories. Before you settle on the ones you want to use, do a bit of research. Learn how other brands in your niche are using filters and what results they are getting in terms of engagement.

The post Are Your Instagram Filters Helping or Hurting Engagement? appeared first on Tech Today Info.

What tips can really help your photography business grow or help you get started in the photography business?

Do not just rely on social media

This may sound contradictory straight off but it is important that you do not just use social media and expect that to be the end of it. Promote yourself online with a website, promote your business with local companies and try and get your work out there at local markets. From there on you can use your networking to promote your social media.

Know your style

Figure out what you like taking photographs of and where the niche in the market is. Some people like to use darker styles whereas others prefer light. Some people like taking pictures of buildings and some like taking pictures of food. There are so many different styles but sticking to a certain style for you would be beneficial because of posts trending on social media platforms. 

This is also important when you are in a business such as weddings or family portraits, if you have a different style to that of a basic photographer then you are already one step ahead.

Find the best platform

There are hundreds of platforms that can help you spread your images and get people noticing. You have platforms such as Flickr, Instagram, Trover and Behance were you can showcase your work, share with people and ultimately get known across the internet.

Make sure the one you use is accessible for you as a user and for your viewing audience. It is also important to use an account that is specific in that field. In the example of Trover, that is aimed at photographers who document travel photos.

Show behind the scenes

People like to know what goes on. As a human race of people we are quite nosey and intrigued as to what people do when we do not do it. So pictures that show what you get up to at your business makes for more hits and interactions.

It is also worth noting that Instagram photos with faces get 38% more engagement than those without, so being more interactive with your followers by using your face will be beneficial in the long run.

Use the social media wisely

Getting to grips with social media can be hard but using the best tools of that website will help. Using the hashtags, seeing what is trending and actively posting so people can see your current work. Stick with social media as 90% of the time it is your friend. 

If you look at social media websites such as Instagram and Pinterest more than 25 million businesses now use Instagram and advertisers can reach more than 169 million people on Pinterest. There is the market and it is waiting for you to explore it. 

The post Using social media to promote your photography business appeared first on Tech Today Info.

Balancing a good amount of engagement and follower count would always be ideal. But which one matters most when it comes to Instagram? Before you buy Instagram followers to increase your number, identifying your priorities would help you focus on one thing and improve your Instagram growth.   

Increasing Engagement On Instagram 

Instagram engagement relies on how your audiences respond to your posts. The more people you have replying and interacting with your Instagram activity, the more you can have an active page and community. Increasing engagement on your Instagram account will make your page look more enthusiastic since you’re confident that your posts and content can always be a platform of discussion, whatever the topic or your account’s niche.  

Having an engagement with your audience or community can help you control the flow and volume of posts that you will be posting on your page. Posting multiple posts in a short period will not help you reach the engagement you are looking for since many things are happening on your page, and some of the posts may be ‘skipped out’ by some of your audience. To help you out, listed below are some guidelines you might want to follow:  

• Ensure to engage with your audience by replying to or answering their comments. This way, they’ll know that you want to engage with them and not just look at them as ‘followers.’ The more you engage with your audience, the more engaging they will become. You can do this by replying to their comments and answering their direct messages on your account. Even a simple ‘heart’ reaction to their positive statement would be helpful.  
• Keep things positive on your page. The world is full of negativities, and your audience doesn’t want to see something like that on your page. Positivity translates to an engaging community. You can post optimistic quotes, ask for an opinion, and even try to initiate a conversation with your community. Ideally, keep everything light and playful, attracting more audiences to interact with your posts.  

Increasing Follower Count 

Instagram always shows the follower count of a profile, whether a private account or a public one. Having a large number of followers will make your page look credible and make other people follow your profile and think that you’re legitimate and more people already trust your service. The more followers you have, the more people will get curious about your profile and make them check out your page, which could help to convert into sales.  

Some people say that you could post anything you like on your page, but if you want to increase your follower count, that’s not always the case. Posting outside your niche will cause your followers some confusion since it is one of the reasons that they tap on that follow button. Make sure to post what you like and what your audience expects you to post. Apart from buying followers like from Pathsocial, and below are some ways to increase your follower count:  

• Make sure to create a schedule of when to post and what to post for your audience to understand what time the page is active and what different topics are being discussed on your page. That way, your audience will know that your profile is still active and in the works. The best time to post is around 10 AM to 4 PM since this is the most active Instagram activity on a weekday.  
• Make sure to stick to your niche. Posting different things at once will confuse your audience and may cause you to lose followers. While it might be tempting to post something you think is funny, post it on your account as your business account should be well optimized.   

What You Need To Prioritize 

As you know some helpful tips on how you can increase your follower count and engagement, you might wonder which area you need to prioritize. To make it short, having a high engagement count matters the most for a business page.   

And having an engaging profile is what you should prioritize. If the audience likes your way of communicating and engaging with them, they’re most likely to share them with their friends, families, and colleagues. It will help you reach your next goal, increasing the follower count.   

Thus, always remember that a high follower count doesn’t always translate to an increased engagement page. There are a lot of pages with a large number of the following, but you can also see there are limited people who like and comment on their posts. It is why you need to make sure that you are trying to build first an engaging audience and community that constantly interacts with posts and stories.

Takeaway 

As you build your Instagram account, prioritizing your engagement is highly important as it makes your company look credible and trustworthy. With an engaging community, the increase in your following count will follow.  

The post Engagements vs Follower Count: Which Matters Most On Instagram?  appeared first on Tech Today Info.

In a recent report prepared by Kaspersky’s Computer Security technicians, they place our country in the eleventh place in the countries that send the most malicious files.

The Ciberladrones do not cease in their attempts to appropriate the alien and are willing to engineer any type of method that allows them to achieve their desired goal of accessing user accounts and taking everything they can.

5 Social network scams according to  Kaspersky Lab

The scams Internet every day are more common, is that despite the advantages this medium offers, thanks to the widespread use that has been generated networks worldwide, have also emerged scammers who use this channel will take advantage of the least informed. Today, we are going to tell you the most used internet frauds on social networks and how to avoid them.

Internet scams most used in social networks

1. The discount coupon scam

In recent months it is a type of fraud widespread in the main social networks, they deceive users through false surveys, in which supposedly at the end they will get a discount voucher, the promised discount coupon never really arrives, in addition to that simulate websites of different national and international companies.

The sole purpose of these surveys is to obtain personal data from users, to create premium subscriptions or even Emails to sell to third parties for commercial uses.

2. WhatsApp Fraud Gold Edition

The police and the civil guard warned a few months ago of this scam, which can leave you for 36 Euros a month, click here to expand the story.

Through this scam, they inform users that if they subscribe they will have many more functions in their application, what they really do is get the phone number to subscribe their victim in  Premium SMS services.

Logically this is a fraud since there is only one version of WhatsApp available. If we ever come across this message, it is best not to open it and delete it.

3. The Voice Message scam

Cyber ​​squads send an email on behalf of WhatsApp with an alleged voice message from a contact on the victim’s agenda, when they download the message they infect the device with malware.

So far  WhatsApp has never had voice answering service, so if we get this other message the best option is to delete it.

From WhatsApp they inform the users of the application that the company does not send text messages or emails and add that, you will only receive some kind of response in case you have previously contacted their support team.

Regarding this application,  another internet scam also circulates,  which promises to spy on conversations outside your contacts, the existing legislation would never allow this type of service of violation of people’s privacy, in exchange if any user falls into this trap the only thing that you will get a charge on your bank account.

4. Facebook fraud: Modify the colour of your page

On another occasion the cyber drills repeat an old trick with the intention of obtaining the  phone number of users to  activate the Premium SMS service , through messages users are informed that they can freely change the blue background of their Facebook profile, This way, if you click on the URL they redirect you to their webspace, in which the only objective is to  get the user’s phone number.

5. Parcel notification scams

On this occasion, the main objective of Cyber ​​Drugs is to infect your victim’s PC with malware, they send an email on behalf of one of the main shipping companies in this way when the user downloads the file is infected. In this type of online fraud, it is best to look at the sender since your email address is not usually that of the company.

In the last months, Internet frauds have increased considerably in social networks, Cyber ​​drunks are still using classic methods and sometimes they are renewed with new tricks, it is not surprising that they have increased their presence in this type of platforms since each They are used more and more people.

8 Tips to avoid Internet scams on social networks

Kaspersky Lab has recently alerted us to the  5 most widespread internet scams on social networks.  These that we have told you, are currently the TOP but every year there are many new viruses and frauds. Yes, I know that now you will logically ask yourself how you can prevent falling into Cyberbill nets so here are  8 practical tips to avoid scams.  Put them into practice and enjoy surfing the net, that’s what it is for.

8 tips to avoid online scams

Email

One of the main recommendations for not opening unwanted emails, never having activated the preview panel of the Emails or the images they contain, in addition to always checking the sender and spelling mistakes, false emails on numerous occasions They have spelling errors.

Any email from an official agency that asks you to click on a link or download a file, do not open it without first calling the sender by phone and verifying its authenticity. Otherwise, you run the risk of falling for a scam online.

Antivirus

Keep your devices always a good antivirus, which in most cases will alert you before downloading any type of malware.

Personal information

Beware of the typical promotions and contests that do not come from the website or verified social profiles of a brand, most of these fake promotions are quite obvious, the best, in this case, is as a rule we do not provide our personal data to participate in promotions and contests If on any occasion you are very interested in participating you can always send an email or call the company to verify the veracity of the contest before registering, in addition, we always have to be very attentive to the URLs to which you are redirecting the contest.

Unsubscribe to Premium SMS services

If you want to prevent possible future subscriptions that can be made to Premium SMS services, you can contact your telephone company and request that this type of service can never be activated, so if they tried to subscribe on any occasion they would not be possible and your interests will be safe.

Official Websites

Learn to distinguish official web platforms from fake or fraudulent. In this link they explain in detail how to differentiate them, so we can navigate safely through safe areas.

False lottery prizes

Beware of the messages that inform us that we have won a  lottery prize or that for being the 1,000,000th user we have received a prize, through this method the Cyber ​​Drives obtain bank data of the users who fall into the false promotion Of course, in some account, they have to pay the supposed prize …… Through the personal and bank details of an internet user, they can generate charges in bank accounts or allocate them for fraudulent purposes.

Online shopping

Before buying from an unknown online platform, it is better to check that you have a fixed customer service phone number if we have the slightest doubt it is best to call and verify the authenticity of the online store before providing any type of personal data.

Browsers

Remember to always delete the browser data after performing any type of banking operation or entering any email account or social network that requires a password, it is also highly recommended for security not to store our passwords in browsers.

From now on, the Cyberladrons will have it very complicated with you, as we have said before in most cases the  existing internet scams are quite obvious  and the usual thing is that luckily it is to detect them and not fall into them, although it is better to prevent and Always remember when you browse the Internet  “Nobody gives peseta hard”  unfortunately, in most cases these frauds are focused on users with low economic resources, in which they arouse their interest by promising any type of gift or discount.

The post 5 Social Media Scams & How To Avoid Them appeared first on Tech Today Info.

Reasons there are many. It is easy to use, free, it serves to write, talk, send and receive any content … And it connects us with friends, family and acquaintances in a comfortable and simple way. It could be better, but its popularity makes it indispensable in any smartphone.

But using an app like WhatsApp a lot makes our phone’s memory run out since the successive conversations and the constant exchange of photos and videos make WhatsApp storage fill the smartphone. Let’s see how to put a brake on it.

Photos and videos

There are WhatsApp groups that stand out for the number of memes, jokes and jokes they contain. Over time, if we take a look at the available memory of our smartphone, it turns out that WhatsApp is the app that occupies the most space. But there are several things we can do to remedy it, and especially with regard to multimedia content, the most frequent.

First of all, it is advisable to disable the duplication of files. If you save photos and videos on WhatsApp, you should not save a copy of the Android or iPhone reel, since you will be saving the same content twice. To disable this option by unchecking it in WhatsApp> Settings> Chats> Save on the reel.

Second option to deactivate. The automatic downloading of files. If you usually send photos or videos frequently, it is better that we be selective and download only those that we consider important. We must go to WhatsApp> Settings> Data and storage> Automatic download. We will see that we can configure each type of file separately: Images, Audio, Video, Documents … In each option, you can decide whether to download that content via Wi-Fi, with mobile data and/or never. The option Never involves downloading that content manually, which is what we want to save memory space.

Conversations

It does not mention the backups because today they are automatically uploaded to iCloud or Google Drive, depending on whether you use iPhone or Android, so they do not take up additional memory space.

But with the conversations, we can do something, although if they are only text, they will take up little space unless we keep a history of years and years with daily conversations and at all times, something that can occur in a workgroup, for example.

The most recent versions of WhatsApp allow us to see each conversation or group and know the space that each content occupies, select it and delete it manually. If we go to WhatsApp> Settings> Data and storage> Storage use we will see the list of conversations ordered from more to less heavy in terms of space they occupy.

If we enter each one, it will tell us the amount and space occupied by images, videos, messages, GIFs … This is very practical for groups where the content that is shared is unimportant, for example, jokes or memes. At a stroke, we can remove all that content if we click on Manage and select what we are going to delete.

Another possibility, more drastic, is to eliminate old conversations whose content we are not interested in saving. To do this, once we have verified that this conversation occupies memory in abundance, we simply have to go to the Chats tab and slide your finger over the conversation from right to left. Clicking on More will have several options to choose from. We will choose Delete chat.

If before deleting it you prefer to save a copy for the future, in the More menu that I mentioned before you will find the option Export chat. Then you can save that history in the cloud so it doesn’t take up space on your phone.

The post How To Reduce Whatsapp Storage On Your Mobile appeared first on Tech Today Info.

However, although social media is widely popular amongst people it does leave little room for error in terms of your marketing strategy.

Here’s a list of some useful advertising tips. These tips will help you get the most out of your social media strategy and ensure you’re getting the online response you’re looking for. 

1. Clearly Define Your Target Audience

The idea that social media can help you reach a larger audience of people is correct. But it’s not always the best way to go when considering your target audience.

If you leave your target audience undefined it can lead to a waste of resources and time as far as your marketing efforts are concerned.

You could end up wondering how much Facebook ads cost because you’re sending them to the wrong consumer.

Understanding who your target audience is will make it easier to define the goals you want to achieve through your social media marketing strategy.

2. Change Things Up

Wach social media platform you’re on has something different to offer to your business. Therefore, it’s important you treat each platform differently, which means using a different tactic for each.

Think about the people you’re targeting and use the data to help you move forward with the type of content you create and the best time to post this content. What works for one platform won’t work for them all.

3. Be Genuine

Consumers can smell when you’re being fake in the hopes of making a sale and it will turn them off from doing business with your company. Even if what you’re sharing doesn’t make your company look the best, consumers will respect your brand for being transparent and honest with them.

Whenever posting content, be genuine about your company’s views on the topic. This is because there are consumers out there that will identify with your views and want to foster a business-customer relationship as a result of it.

4. Find Ways To Engage

As you produce content and publish it across your social media channels don’t forget to go back and engage with your following. If people leave comments under posts take the time to respond to them because this shows you care about more than simply increasing your bottom line.

Another thing you can do to increase engagement on both sides is create an online community for your returning customers to share feedback and host question and answer sessions.

Again this shows people that you care about them as people and not just customers.

Advertising Tips: One Share Or Post Away

Our advertising tips are going to help you make the most of the social media platforms you use to market your business. We’ve included social media tips like always being genuine and don’t forget to engage with your target audience.

For more tips and information like this check out some of our other posts in this section.

The post 4 Advertising Tips for Social Media appeared first on Tech Today Info.

There is an opinion that writing text posts is long and difficult. The purpose of this article is to prove that writing a post and engaging an audience can be easy if you know a few steps and follow our algorithm. It is enough to make two or three publications, based on our recommendations, and the skill will be pinned.

Rules for writing posts for social networks

Some experts argue that each social network has its own specifics and you need to write for them in different ways. Others believe that the main thing is the interests of the audience, and the platform itself is secondary and there is no need for separate instructions on how to write a post for a specific service.

We will consider universal recommendations suitable for writing posts on any social network.

How to find an idea

First of all, you need to choose an interesting topic: often the problem with most bloggers or business accounts is the lack of ideas. Notice interesting things around, get inspired by news in the field and in the world, write down topics, because ideas come unexpectedly! So you don’t have to waste time searching for a topic.

Purpose: How can you help the reader?

Having chosen a topic, you need to set a goal. What will subscribers find out? Why is this information useful?

The formulated goal will make the text coherent and structured. If there is no clear goal, the author starts trying to “embrace the immense”, the thought jumps from one to another, the reader does not find an answer to the questions, gets bored and scrolls through the post. Focus on the needs of the audience, do not focus on your own interests.

Work through this point by choosing a strong goal that will keep the audience. You can buy real Instagram followers and it will be useful for you, but the main thing is to keep new readers with interesting posts.

Decide what to post about: pick one narrow question and answer it. Also, the chosen question becomes a good title.

Where to get ideas for posts:

• texts in blogs with the same subject;
• credible expert articles;
• videos.

Write the correct structure

Although some writers’ longreads get thousands of likes, people on social media usually like short texts more than long ones because they want to have fun, not delve into a complex article. Therefore, it is important to highlight the theses and create a structure based on them. The structure smoothly leads the reader through the text, summing up the results.

Formulate the thesis of each point and come up with approximate subheadings:

• title and abstract (announcement, preamble) include the main topic and, possibly, an amplifier (for example, if you want to show that even beginners will understand the material, or if you need a provocation);
• the introduction formulates the main question, reveals why it is important and how the post will help;
• the main part is the answer to the question;
• the end is a summing up, an invitation to a dialogue or an incentive to purchase a product.

Writing a draft

At this stage, the basis of the text is prepared according to a given structure. Expand the basic concepts, find and add facts, convincing examples for the audience. At this stage, do not try to write a beautiful text. Now it is important to collect and organize the necessary information.

The size of each section should correspond to the importance for the disclosure purpose. The optimal post length is 2,000 characters. The introduction should not exceed three hundred characters. It’s better to quickly start talking about the main idea so as not to waste the audience’s time.

At the end, add a call to participate in the discussion in the comments or share. Read the draft. Simplify complex expressions, get rid of unnecessary introductory constructions and repetitions. Go over the text, make sure you haven’t missed anything from the planned structure.

How to write interesting texts that will be shared

The best effect is given by posts that subscribers share with friends. What motivates people to send someone a publication or repost?

Self-presentation. People repost content that supports their image. Therefore, athletes share motivating pictures and descriptions of training, and a novice entrepreneur will definitely repost articles on the topic of business and self-development. This allows you to show your friends your values, goals, and beliefs.

Powerful emotions. It can be delight, indignation, sadness, hatred, whatever. By making a repost, a person expresses his attitude to a resonant event.

Belonging to a team. Many people tend to be interested in what is important to others. For this reason, popular news, new memes and comments on scandalous topics are spreading.

Benefit. By sharing cases and life hacks, people feel that they are helping others. Another reason to repost such a publication is the ability to save it and reread it later, as the need arises.

The post Writing a beautiful post on Instagram appeared first on Tech Today Info.

Creating ads with the Facebook platform is relatively simple. However, that doesn’t mean it’s so easy to do it right. Here are some tips for success when planning and running an ad on Facebook Ads Campaign.

1. The public, the more segmented, the better:

It is very common to be blinded by the “Potential Reach” figure provided by Facebook at the time of defining the public of our campaign. Many tend to think that the more people we get, the better. It’s not like that. The “Potential Reach” figure gives us the number of Facebook users that respond to the sociodemographic characteristics and interests that we have defined, but this does not mean that we will impact all of them with our ad. What will determine the number of users we will reach with our ad is our budget. That is, among that total of users that are part of our segmentation, depending on our advertising investment, we will reach a portion. To know approximately how many people will arrive with our ad, we can look at the “Estimated Daily Reach” figure that is calculated once we have entered the budget field.

“To the extent that our segmentation is closer to the image of our potential client, our campaign will be more successful, as our announcement will be more relevant to the audience”.

We can look at the “Definition of the public” colour counter and in the comments that Facebook gives us to know if our audience is too broad, well-segmented or too specific. In general terms, the ideal will be to have the marker in the green zone, but with the smallest “Potential reach” figure we can achieve.

Knowing your client is essential for the success of your campaign. You should know what your potential audience is like to be able to create a message that catches their attention and connects with their interests. Therefore, defining segmentation should be the first step to take, rather than writing the text or selecting the image of the ad.

2. A picture is worth a thousand words:

It is proven that publications with images work better than those that only contain text. In Facebook Ads ads the image occupies most of it and will be the first thing that users are fixed, so it is worth investing in it!

It is essential to choose a careful and professional image, whether it is a photo, or if it is an illustration or an infographic. It is not advisable to use clip art, or low-resolution images, pixelated or moved.

On the other hand, you also have to think that many of the users will see your ad on mobile devices, so the images should not be overloaded or with excess details that are not properly perceived on small screens. You should also take into account that the format of the publication of the Facebook ad is square and not rectangular, so it is convenient that you look for images that adapt well to this resolution.

Also, don’t forget that you are obliged to comply with Facebook’s ” Advertising Policies ” regarding the use of images in your ads. The most common violations of Facebook’s guidelines regarding the use of images are as follows:

Too much text in the ad image: Facebook does not allow ad images to contain more than 20% of text. You can check your image with its grid.
Images with sexual content: Facebook is quite strict regarding nude images and sexual content. To give you an idea, even a picture of cleavage or a breastfeeding mother can be thrown back.
Images with violent content: the platform also limits the use of violent or rough images.
Images that illustrate non-existent functions: the use of button images, such as playing a video or closing, is not allowed.

3. Flee from Namida phrases, be concrete and recognizable:

It is recommended that you be precise and clear in your message. You should keep in mind that each click is costing you money, so we are not interested in attracting curious or disappointing those who come to our page. You must make it very clear what is the benefit that the user will get, and not abuse the advertising phrases that end up always sounding the same and say nothing.

“Whenever possible, mention the price or discount, and the time frame in which the offer will be valid”.

4. Take A / B tests:

The structure of Facebook Ads campaign works by configuration levels, and allows comparative tests to be done very easily:

We recommend that you start creating different sets of ads for each of the audiences you are going to address. In order to be able to make valid comparisons, you will have to make variations only in the segmentation, and keep the rest of identical factors in both sets of ads (bid and location).

It is also very interesting to start the campaign by creating several versions of the same ad with variations in images, text, videos or links.

This way you can select the options with the highest conversion rates at each of the campaign levels.

5. Be patient with the changes:

When a campaign is modified, it is advisable to leave some time before making more changes. We need enough time to collect a substantial number of data that allow us to make a meaningful assessment. Whenever possible, it is better to make the changes one by one to be able to assess the impact of each of the factors.

6. Prepare the facebook ads campaign well in advance:

Ads on Facebook are not published automatically, as they require the approval of the platform. This process verifies that the ad complies with the “Advertising policies” that we have already commented. If so, the advertising account manager will receive an email activating the campaign within approximately 24 hours. If not, you will be notified that your campaign violates any of the rules and that you must make the appropriate corrections. Therefore, it is recommended that you schedule your campaign in time to have room to make changes if unforeseen events arise.

And you already followed these recommendations? Do you have any more advice to give us to launch an efficient campaign with Facebook Ads?

Also read: How To Improve Your Privacy On Facebook And WhatsApp

The post Tips For The Success of a Facebook Ads Campaign appeared first on Tech Today Info.

Every once in a while, it’s a great idea to destress yourself by deactivating your social media account and rejuvenate your mind and soul while staying off the buzzing digital world. That means you have two options, either delete your social media account or deactivate it for a while.

Popular social media platform, Instagram allows you to delete your Instagram account or deactivate your account.

Instagram Delete vs Deactivate

If you’ve got an Instagram account, you’re probably using it on your mobile device. The mobile application of Instagram doesn’t have the delete and disable option. However, you can delete or deactivate Instagram via the web browser. Instagram makes it difficult for you to find the delete or deactivate option as they would not want you to leave their platform.

After you delete or deactivate your Instagram account

Disabling or deactivating an Instagram account hides the comments you’ve made on posts, your likes, profile, followers count, and several other account activities. Don’t worry, this doesn’t mean you’ll lose your account as you can always reactivate your account by logging into Instagram with your credentials.

Note: If you want your account to be private, meaning the general public can’t see your posts, head over to Settings > Privacy > Private account option.

Deleting an Instagram account means that you will permanently lose your account. There is no going back once you delete your Instagram account as your profile, username, photos, videos, the comments you’ve made, saved posts, likes, following and followers will all be eradicated. Here’s how you can delete an Instagram account.

Once you’ve deleted your Instagram account, your username will no longer be reserved for you. It will now be publicly available for anyone who wants to use that username for their account. Keep in mind that if your username is valuable to you, you probably don’t want to delete your Instagram account.

After deletion, if you decide to get back on Instagram, you can have your previous username back if it’s not already been taken by a new person. Unlike the deactivate option where your Instagram username stays with you, deleting completely rids the ownership of your account.

Steps to consider before deleting or disabling your Instagram account

Before you hit the delete option, make sure you have made a backup of your Instagram data. This is because after a certain number of days, Instagram will erase each detail of your account from the server. In the process, your entire account information will vanish from Instagram.

How to regain access of your Instagram account

Instagram offers you the ability to regain your Instagram account if it is disabled. Simply login with your username and password and regain access to your Instagram account.

However, if an Instagram account is deleted, the company is legally allowed to keep records of the user information for up to 30 days. What this means is that your username cannot be given to anyone else for the first 30 days. After the 30-day period, the username is publicly available for anyone who wants to claim it.

Keep in mind that once you’ve deleted your Instagram account, it might take up to 90 days to fully complete the deletion process. During this time, your account activity will safely remain in the custody of Instagram before it is permanently deleted.

All in all, disabling an Instagram account is far better than deleting it altogether.

The post Difference Between Instagram Delete vs Deactivate appeared first on Tech Today Info.